• Look for the rainbows!

    In stores and online!

    Look for the rainbows!

  • It's in the details!

    Styles to wear and cherish!

    It's in the details!

  • 100% Proper Pima basics!

    The softest playwear for everyday!

    100% Proper Pima basics!

  • Spring starts here!

    Just add a Bonnie Bow!

    Spring starts here!

  • Our most special styles!

    Made just for them!

    Our most special styles!

  • Ready for summer?

    Shop our play-time approved Pima!

    Ready for summer?

  • Beautiful hand embroidery!

    Online and in stores now!

    Beautiful hand embroidery!

  • Wishing for points?

    Sign up for Proper Perks!

    Wishing for points?

  • Pink or blue!

    Let's personalize it!

    Pink or blue!

  • Baby heirloom styles!

    Shop online and in stores!

    Baby heirloom styles!

Make it personal!

Let us add a monogram or name! From baby to big kid, we can do it all!

Get ready for summer fun!

See more

Watercolor prints on Pima!

Rosemary

Rosemary

Yacht

Yacht

Grosgrain

Grosgrain

Lobster

Lobster

Gardenia

Gardenia

SHOP GIRL

SHOP GIRL

SHOP BOY

SHOP BOY

    Are you earning with Perks with every purchase?

    Earn Proper Perks with every purchase and redeem at checkout for automatic savings! One perk earned per dollar spent. Join our mailing list for Proper Perks promotions and other insider news!

    Sign up here!