• School is 30% off!

    It's going to be a great year!

    School is 30% off!
  • All NEW styles arriving!

    Check out LAUNCH TWO!

    All NEW styles arriving!
  • Just in! The sweetest pima!

    The softest styles to play in!

    Just in! The sweetest pima!
  • Celebrate the magic!

    Disney, birthdays, tea parties and more!

  • Pretty in blue!

    Just add a bow!

    Pretty in blue!
  • Oh boy! Look what's here!

    Dress them while you can!

  • Classic is always in style!

    Find a store and shop in person!

    Classic is always in style!
  • Pumpkin season is coming!

    Online and in stores!

    Pumpkin season is coming!
  • Holiday photo styles!

    It's time to prep!

    Holiday photo styles!
  • Wishing for points?

    Sign up for Proper Perks!

    Wishing for points?
  • New baby coming?

    Shop beautiful, heirloom styles!

    New baby coming?

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